The Intersection of High-Concept Artistry and High-Volume Execution
I am a Los Angeles-based Photographer and Production Lead with over 25 years of experience operating at the highest levels of commercial imagery. My career is defined by a unique duality: the creative precision required for global luxury campaigns and the operational rigor required to lead high-volume e-comm studios.
From the runways of New York to the digital storefronts of Los Angeles, I have contributed to productions for Victoria's Secret, Calvin Klein, and Target, while independently producing shoots for the NFL, Entertainment Weekly, and OK! Magazine. Currently at REVOLVE, I bridge the gap between creative vision and production reality. I didn't just shoot the product; I built the operating system for the studio—developing the standard operating procedures (SOPs) that increased daily output by 20% while virtually eliminating tracking errors.
Whether I am lighting a celebrity editorial or optimizing a 500-asset-per-week workflow, my philosophy remains the same: Preparation is the prerequisite for creativity.